University of Gloucestershire


Prof. Dr. Davies lectures "Marketing and Sales" at NORDAKADEMIE. At the successful conclusion of this module the student should be able to demonstrate an ability to 1. Critically evaluate the key concepts and philosophy of marketing management and discuss their contribution to the sustainable competitiveness of organizations 2. Critically analyse an organization’s current market position, identifying key strategic issues facing it and assess its capacity to adapt to a dynamic and uncertain future. 3. Develop, recommend and justify, appropriate and actionable marketing strategies and tactics to an organisational scenario. He serves/has served on the editorial boards of EuroMed Journal of Business, International Journal of Management and Decision Making, Journal of Retail Marketing Management Research, Journal of Services Marketing, and Service Business: an International Journal and was a founding editor of the International Journal of Management Cases.

He has published more than 50 journal papers, and contributed to a number of conferences, including the delivery of keynote addresses. His published work also include co-authored and edited texts He has been active as supervisor and examiner of research students for 25 years, an interest that remains strong today. He has more than 40 successful research degree completions, and a similar number of examinations. He received his formal business education at the universities of Bolton, Central Lancashire, Lancaster and Cranfield.

Prof. Barry J. Davies is now Professor Emeritus in Marketing, the Business School, University of Gloucestershire. He served as Associate Dean in the School from its formation in 1998 until his retirement in 2013. Prior to the establishment of the School, he was professor in marketing there from 1996. He was previously MFI Professor of Retail Marketing at Manchester Metropolitan University. He worked at what is now the University of South Wales at the start of his academic career. Prior to becoming an academic, he worked in department and chain store management. His research centres on service environments and interactions within them. He has carried out studies in collaboration with retailers and leisure companies. He also had a particular interest in management development for new market economies. The UN Development Programme, the EU and the UK Foreign & Commonwealth Office funded his work in China and emerging market countries in Europe. He continues to work with colleagues in Germany and Poland.