lifelong learning

In addition to the offers within the study programme, NORDAKADEMIE offers an extensive range of further education courses with a university certificate. In addition, there are various lecture series that are intended to motivate lifelong learning.

Lifelong Learning with NORDAKADEMIE

An integral part of the Mission statement of NORDAKADEMIE is lifelong learning: the motivation for lifelong learning should already be promoted during the course of studies. After graduation, the continuing connection of alumni to their university is a special concern of NORDAKADEMIE. They should continue to be part of a close, constantly expanding network of the university.

Sustainable personnel development in the digital age

Strengthening employee competencies to be part of digital value networks


The so-called Lifelong Learning is becoming increasingly important in the digital age. Young people want and need to constantly educate themselves. Because: knowledge is multiplying faster and faster. Staying up to date is becoming increasingly difficult. Whereas in 1800 it took a good hundred years for knowledge to double, this now happens every four years. At the same time, the so-called half-life of knowledge is decreasing, i.e. the time it takes for the initial value to be reduced by half.

In the past, knowledge gained in training lasted for several decades, but today the world is developing far too rapidly. Studies show: Business expertise now has a half-life of four years. IT expertise even has a half-life of only one and a half years. And - due to the advancing digitalization, IT expertise will find its way into areas that previously had a different range of knowledge (see Fig. 1). This means: Those who do not train their employees frequently enough and continuously will lose knowledge and thus capital or suitable employees. The employee and his or her individual learning style and needs take center stage. In our complex, digital working world, learning must take place always, everywhere and, above all, just in time.

War for Talents: This is the status quo

According to Bitkom, there were around 55,000 vacant positions in the IT industry as of 2017. In addition, the Federal Employment Agency reported more than 81,000 unfilled vacant positions across the engineering sector in 2017. What's going on? Many companies are desperately seeking well-trained employees, but cannot fill vacant positions with suitable personnel. The central question is therefore: How can companies attract young people and retain them in the future? 

Against the backdrop of the shortage of skilled workers, companies should position themselves promptly in order to build up young talent. By 2030, there could be a shortage of three million skilled workers in Germany. This is the forecast of the Basel-based economic research institute Prognos AG. One of the reasons cited is demographic change, which means that the number of people capable of working will fall significantly over the next ten to 20 years. Another weighty challenge is the ongoing digitization, because it changes the requirements for the working environment, the management as well as the working conditions in general. At the same time, however, there is a lack of expert knowledge in companies, and vacancies for IT specialists and engineers remain unfilled.


Why Lifelong Learning is more important than ever

In the age of digital change, knowledge is increasing rapidly. Continuous training according to the principle LIFELONG LEARNING is therefore essential. By offering a dual or part-time course of study, companies can attract young people and provide targeted support for training and further education.


The part-time study program is an important entry channel - especially for young bachelor graduates and young professionals. The new generation of applicants has different values and aspirations. Academic and practical training is important to these young talents. However, further training measures, especially in the areas of digital economy and technology, are of course not only essential for young professionals. Therefore, companies should regularly offer internal and external training to promote lifelong learning among all employees.

Job security is created by mastering systems and processes, which is why well-trained skilled workers, master craftsmen and technicians will have good employment opportunities as Industry 4.0 continues to expand. In this context, it is a prerequisite that they are up to date with the latest knowledge in the central focus areas. Process flows must be understood in all their complexity. IT competence is becoming more and more important, the handling of data volumes and analysis tools must be right. The following applies: Digitization will not destroy any jobs, but it will change various job profiles as well as the world of training and its learning concepts. Employers and employees must prepare themselves for this and take the initiative in good time.

Countering the shortage of skilled workers: The best young talent comes from our own ranks

One solution for companies can be to train junior staff themselves with dual Bachelor's and part-time Master's programmes and prepare them perfectly for individual company requirements. The extra-occupational further education programmes and master's degree courses at the NORDAKADEMIE Graduate School Hamburg allow an optimal combination of theory and practice, because the freshly acquired skills can be directly applied in the company. A win-win situation for all involved.

Discover part-time master's degree programs
Find the right continuing education
Discover dual bachelor's degree programs

In this context, the JOBS FOR MASTER programme at the NORDAKADEMIE Graduate School has also proved successful, giving companies the opportunity to further qualify and develop young talent or to look for suitable personnel for a vacant position in the first place.

Promotion of young talent at NORDAKADEMIE

The promotion of young talent is a central concern of NORDAKADEMIE. This includes the admission of junior students, the Children's University, Jugend forscht as well as participation in Girls' and Boys' Day and the Formula 1 in School project. Detailed information on the various actions can be found below.

The range of courses is complemented by interesting guest lectures by renowned speakers from the fields of business, science and public life. These include:

  • Events in cooperation with SHUG (Schleswig-Holstein University Society)
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  • the forum "Economy and Politics" by Reinhard Ueberhorst
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  • various events of the student departments of NORDAKADEMIE
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  • Guest lectures from research and practice
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  • Participation in the Night of Knowledge and the Night of Education
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  • Events of the Informatics Forum
  • Events in the "Fish & Grips" series in the Graduate School
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You can find the latest dates in our events calendar.

"I want to be an IT specialist!" is a sentence that is uttered less frequently according to the Girls' Day occupation list . The occupation list shows occupations or courses of study in which a maximum of 40 percent women are training or studying. For the subject of business informatics, the percentage of female students is 16 percent, according to the occupation list.


In order to show girls at an early age how interesting and "cool" computer science, and programming in particular, can be, Girls' Day is already firmly established at NORDAKADEMIE. Since 2008, NORDAKADEMIE has been taking part in this future day for girls (almost) every year. But the focus is not only on programming. The schoolgirls also have the opportunity to try out the university's laboratories.

Although NORDAKADEMIE does not offer any Boys' Day study programmes, since 2013 it has also been possible for boys to gain an insight into the administration and librarianship of a university. Our librarian, Ute Philipp, shows the pupils different aspects of library work. In addition, the boys are allowed to try out the field of marketing.

Still a pupil and already a student: 16-year-old secondary school pupil Tim Hilbig is a 10th grade pupil at the Elsa Brändström School in Elmshorn and at the same time is taking the engineering mathematics and electrical engineering modules in the bachelor's degree programme in industrial engineering as part of a one-year junior study programme at NORDAKADEMIE.

Tim already took part in various enrichment programmes at his school as part of the support for the gifted and was suggested by his teacher Karin Sagebiel in the summer of 2014 for a junior study programme at NORDAKADEMIE. Since January 2015 he has now been taking part in the events of the first semester of Industrial Engineering  


Tim Hilbig was very taken with the engineering mathematics and electrical engineering modules - both subjects that are not popular with all students. However, Tim kept up well with the content, and even "complex numbers" no longer cause him any great difficulty. He did not perceive the double burden of school and studies as stress, on the contrary: "I enjoy it," said the junior student. Although mathematics is "more difficult than electrical engineering", it is still his favourite subject at school. Tim has no problems in any of the other school subjects either, his grade point average is 1.7. The dedicated student is also very sporty and musical: he enjoys surfing and plays both drums and guitar, now even in a band. In any case, Tim can't complain about boredom. 

As Tim would like to study something technical later on in his career, he can well imagine studying at NORDAKADEMIE after graduating from high school in 2017. Then he could even get credits for his studies if he takes and passes the exams in the second semester.


NORDAKADEMIE and the Elmshorn Family Education Centre offer lectures for all curious children aged 8 to 12. Registration is via the office of the Family Education Centre. The lectures are exclusively for children. Parents and other relatives may not attend. Exception: adults supervising groups.


You can find the current program of the Children's University in our Events Calendar.


Under the motto "New things come from curiosity!", NORDAKADEMIE supports Jugend forscht.

Every year, pupils with an interest in mathematics, information technology, natural sciences and technology (MINT) present their research projects at the Schleswig-Holstein regional competition in the Audimax of the NORDAKADEMIE in Elmshorn. Expert jurors take a critical look at the projects exhibited by committed young researchers and award the regional prize winners in the respective categories. 

The nationwide Jugend forscht competition is aimed at young people up to the age of 21 who are enthusiastic about scientific and technical projects. Students 14 and under compete in the junior division, Schüler experimentieren. The 15- to 21-year-olds compete in the "Jugend forscht" section. There are no predefined tasks in the competition. The research topic is chosen freely. However, it is important that the question can be assigned to one of the seven Jugend forscht subject areas: The choice is between the world of work, biology, chemistry, earth and space sciences, mathematics/computer science, physics and technology.

The idea of sponsoring Jugend forscht with NORDAKADEMIE came to Prof. Dr. Georg Plate through Kai Hufenbach, a Bachelor student at the time: "He was a two-time Hamburg state winner of Jugend forscht and was already active in research with us as a student. This motivated us to support the competition, especially since today's young people will be tomorrow's students," says Plate.

"The promotion of young talent, particularly in the natural sciences and technical subjects, is a particular concern of NORDAKADEMIE," also emphasises University President Prof. Dr. Stefan Behringer and continues: "With our commitment, we want to make young people curious to try out new things and develop things. The creativity and precision of many of the students' ideas is impressive every time."

NORDAKADEMIE is a partner in hosting Formula 1 at school.

Formula 1 in School is a multidisciplinary, international technology competition in which students aged 11 to 19 design and manufacture a miniature Formula 1 racing car on a computer and then enter it into the race.


The aim is to use the fascination and global exposure generated by the 'big' Formula 1 to create an exciting, engaging learning experience for young people, thereby increasing understanding and insight into the fields of product development, technology and science, and highlighting careers in technology.