Your part-time Master's degree in Digital Marketing Management at NORDAKADEMIE's Hamburg campus includes practice-relevant content developed together with the business world and a three-month, interdisciplinary practical project.
The completely redesigned course teaches technical, methodological and management-oriented skills in the field of digital marketing and sales. In line with the four megatrends in business, the course is digital, sustainable, data-driven and innovative.
Our students learn
to successfully design the digital marketing mix and select (digital) instruments from the areas of pricing, product communication and e-commerce
use the interplay between artificial intelligence and creativity in marketing profitably
select and design digital marketing measures in such a way that they meet the legal and customer requirements for sustainable corporate management and green marketing.
evaluate new technologies from the field of artificial intelligence such as affective computing, voice, robotics, virtual and augmented reality with regard to their use in digital marketing.
evaluate concepts of the digital economy, the development of the e-commerce market and the value chain in digital marketing.
analyze important digital business models, identify their sources of revenue and develop their own digital innovation strategies.
strategically plan how companies can combine profit and purpose in such a way that they do not represent opposites but complement each other.
to lead employees in such a way that they not only accept the change processes of digitalization, but grow with them.
apply data methods, business intelligence dashboards and web analytics tools in a targeted manner.
independently select suitable data-driven, innovative and sustainable methods of digital marketing and apply them to new issues from research and practice.
The Master's degree program consists of basic, compulsory and compulsory elective modules. These include
Basic modules:
Sustainable corporate management
Digital innovation strategy
Digital Business Development
Scientific work & ethics
Compulsory modules:
Artificial Intelligence and Creativity in Marketing
Green Marketing
Data Science for Marketers
Strategic Online Marketing
Strategy, leadership and change management
Marketing and e-commerce
Compulsory elective modules, e.g:
Sustainability Management:
Corporate communication
brand management
Negotiation management
Digital business models
Another highlight of your studies: you can take part in an international study trip to India, South Africa or China.
You have five months to complete your Master's thesis.
