
Full update for marketing professionals
Part-time study program of Digital Marketing Management (M.Sc.)
Starting October 2023
Know-how for cross-industry management tasks
Digital marketing managers with a degree from NORDAKADEMIE are highly demanded across all industries: current surveys show that a Master's degree is more often expected when it comes to filling management positions in the digital economy. From October 2023, NORDAKADEMIE will be training these sought-after experts, opening up excellent career prospects for them - both at rising start-ups as well as in internationally operating large corporations.
Competence
Relevance
Career
Competence
Relevance
Career
Facts
Start of study
Usually on April 1 and October 1 of the respective year
Duration of study
24 months part-time in 3 study sections
Set-up
Blended Learning:
- 12 modules/on-site phases of 2.5 days each in small groups in Hamburg
- Self-study via online learning platform and literature before each class
- Language of instruction: German
- Supervision provided by the Study Office Hamburg and lecturers with practical experience, in person and online
Degree
Master of Science (M. Sc.) degree with doctorate entitlement and admission to higher civil service
Tuition fee
Please refer to the current fee schedule. The fees already include all study materials and examination fees.
Start of study
Usually on April 1 and October 1 of the respective year
Duration of study
24 months part-time in 3 study sections
Set-up
Blended Learning:
- 12 modules/on-site phases of 2.5 days each in small groups in Hamburg
- Self-study via online learning platform and literature before each class
- Language of instruction: German
- Supervision provided by the Study Office Hamburg and lecturers with practical experience, in person and online
Degree
Master of Science (M. Sc.) degree with doctorate entitlement and admission to higher civil service
Tuition fee
Please refer to the current fee schedule. The fees already include all study materials and examination fees.
Up to
700
free bachelor and master places per year
More than
200
master's graduates anually
Over
7.500
alumni
Up to
700
free bachelor and master places per year
More than
200
master's graduates anually
Over
7.500
alumni
Digital Marketing Management (M.Sc.)
Study information
Your part-time Master's program Digital Marketing Management at NORDAKADEMIE includes practice-relevant content that was co-developed with the business community and includes a three-month, interdisciplinary practical project.
The completely new degree program imparts technical, methodological and management-oriented competencies in the field of digital marketing and sales. In line with the four megatrends in business, the course is digital, sustainable, data-driven and innovative.
Our students learn
- to successfully design the digital marketing mix as well as to select (digital) instruments from the areas of pricing, product communication and e-commerce.
- to profitably use the interplay between artificial intelligence and creativity in marketing.
- select and design digital marketing measures in such a way that they meet the legal and customer requirements for sustainable corporate management and green marketing.
- evaluate new technologies from the field of artificial intelligence such as affective computing, voice, robotics, virtual and augmented reality with regard to their use in digital marketing.
- evaluate concepts of the digital economy, the evolution of the e-commerce market and the value chain in Digital Marketing.
- analyze key digital business models, identify their revenue streams, and develop their own digital innovation strategies.
- strategically plan how companies can combine profit and purpose in such a way that they do not represent opposites but complement each other.
- lead employees in such a way that they not only accept the change processes of digitization, but grow with them.
- apply data mining methods, business intelligence dashboards and web analytics tools in a targeted manner.
- independently select suitable data-driven, innovative and sustainable methods of digital marketing and apply them in a well-founded manner to new issues from research and practice.
The Master's program consists of basic, compulsory and elective modules. These include:
Basic modules
- Sustainable business management
- Digital Innovation Strategy
- Digital Business Development
- Scientific work & ethics
- Green Marketing
- Data Science for Marketers
- Strategic Online Marketing
- Strategy, Leadership and Change Management
- Marketing und E-Commerce
- Artificial Intelligence and Creativity in Marketing
Elective modules, for example:
- Sustainability Management
- Corporate Communications
- Brand Management
- Negotiation
- Digital business models
Another benefit: You can take part in an international study trip to India, South Africa or China.
It takes 5 months to complete the master's thesis.
Your Master's degree program is blended learning with classroom sessions and self-study phases. The NORDAKADEMIE provides you with all learning materials online and offline and also supervises you personally.
Four to six weeks before your first lecture, you will receive access to the first study materials. At the beginning of your studies, you will also receive your student ID card.
Consistent study groups enable you to have an intensive exchange and excellent cooperation. In the Master's project, you will also work together in interdisciplinary teams. All modules follow one another in time with subsequent examinations. This means that you only have to prepare for one exam at a time.
If, due to your personal or professional situation, it is not possible for you to complete your studies in the standard period of study, you can extend your study period by eight months free of charge.
Our recommendation: When comparing the tuition fees of private universities, you should always look out for "hidden" costs, e.g. for enrollment, exams or study time extensions. If providers do not disclose these fees or only inform you about them after you have been entered in a list of prospective students, you will often be charged above-average fees.
With a degree from NORDAKADEMIE in Digital Marketing Management, you are ideally prepared for the fact that more and more purchasing decisions are being made online and traditional tasks and work processes are becoming increasingly integrated, automated and digitalized. As an Expert:in, you are in demand worldwide at companies of all types and sizes - from start-ups and Digitally Native Vertical Brands (DNVBs) to medium-sized businesses and large corporations.
Thanks to your extensive expertise in digital marketing, e-commerce, data analytics and digital business models, you can take on leadership positions in all industries. But you can also become a specialist in areas such as business intelligence or web analytics management - thanks to your digital strategy and data mining expertise. And you are also highly in demand in creative and media agencies.

Your future starts now:
Your future starts now:
General info
Application for your part-time Master's program at NORDAKADEMIE:
- Online application
- Potential test: knowledge test, personality test, English test
- Selection interview
- Conclusion of contract
We attach great value to good advice and support and are happy for you to ask us any questions you may have. We also take a lot of time for you during the selection process. Our multi-stage selection process has proven its worth over the years and contributes significantly to the well above-average success rates in our degree programs.
We would be happy to talk to you personally on site, by phone or by e-mail.
Please note, that for studying at NORDAKADEMIE, a C1 level in German is required. The application process and further enrollment will therefore be in German.
Admission requirements
A total of 300 credits are required for the master's degree, including doctoral eligibility. Since the master's program comprises only 90 credits, applicants with fewer than 210 credits from their first degree must make up the missing credits before graduating with a master's degree. In this case, admission is granted on the condition that the missing credits are made up before graduation from the master's program.
Also a C1 level in German is required to study at NORDAKADEMIE.
Missing credit points
Since the Master's programs at NORDAKADEMIE comprise a total of 90 credits, if you have a Bachelor's degree with 180 credits, you still have to make up 30 credits by the time you graduate. You can do so before, during or after the standard period of study in the Master.
You can acquire missing credit points at the NORDAKADEMIE through
- up to two term papers with 10 credit points each
- successful completion of continuing education modules of 5 credit points each
- successful completion of a certificate course for 30 credits each
Term papers
You propose the topics for the assignments yourself and agree them with the examiner by submitting an exposé. Topics for which you already have prior knowledge, e.g. from professional practice or from continuing education modules, are suitable. You can begin with a term paper even before the start of the actual Master's program.
Important: Prerequisite is admission to the Master's program and payment of the first tuition fee. After receipt of payment, you will receive your access data and can register the term paper via the internal campus information system. For information on additional fees, please refer to the current fee schedule. It is due upon confirmation of the topic.
Further education modules
After admission to the Master's program or after payment of the first tuition fee, you can also take continuing education modules. You can complete these - as well as the term papers - before starting the actual Master's program. Costs can be found in the current fee schedule. We will confirm successful participation with a certificate.
Continuing education & Certificates >
Curriculum
Take a look at your curriculum:
Please note, that for studying at NORDAKADEMIE, a C1 level in German is required. The language of instruction at NORDAKADEMIE is German.
International Weeks
Gather intercultural experience and exchange ideas internationally - during the optional International Weeks you can travel to India, South Africa or China. It is also possible to attend the IPADE Business School's International Week in Mexico City.
Regulations and statutes
Find here an overview of all examination regulations and statutes of NORDAKADEMIE:
Please note that you will be redirected to our German website, as a C1 level in German is required to study at NORDAKADEMIE.
Jobs for Master
The recruitment exchange
You want to do your Master's degree but don't have the right job yet? Jobs for Master takes you further: We connect you with companies that are looking for suitable candidates for open positions or want to attract high potentials. Our renowned partners, some of whom operate worldwide, are constantly posting new attractive offers with us. Best prospects for you!