The business administration focus
for analytical business people
Students of "Digital Business" are well prepared for the fact that more and more customer journeys in B2B and B2C are increasingly taking place online and traditional tasks and work processes are becoming more integrated, automated and digitalized. With a focus in "Digital Business" you are in demand at companies of all types and sizes - from start-ups to medium-sized businesses to large corporations, competencies in digital purchasing and sales processes are sought after, from the initial initiation to the conclusion of the sale.
Career
Future
Variety
Career
Future
Variety
Facts
Start of study
Duration of study
7 semesters regularly
Degree
Bachelor of Science "Business Administration with focus on Digital Business" with 210 ECTS credits
Cycle
13 weeks per term at the partner company, 10 weeks per term at NORDAKADEMIE
Tuition fee
Paid by the partner company during the standard period of study
Start of study
Duration of study
Degree
Bachelor of Science "Business Administration with focus on Digital Business" with 210 ECTS credits
Cycle
Tuition fee
Digital Business
(B.Sc. Business Administration)
Elective modules for further individual focus:
- E-Commerce
- Digitization in retail and logistics
- Online marketing and market research
- E-commerce and digital marketing
- Omni-channel retail
- Webshop development
In addition, you will write your bachelor thesis in the field of "Digital Business".
Please note that the language of instruction is German. A C1 level in German is required to study at NORDAKADEMIE.
All graduates who focus on "Digital Business" can be employed in the following fields, for example:
- E-Commerce
- User experience
- (Digital) Marketing
- Distribution/Sales
- Purchasing
- Media Planning
- Market Research
- Digital Consulting
Specifically, you will acquire the following competencies:
- You know the basics and growth drivers of digital commerce
- You can analyze and critically evaluate current digital business models
- You can develop digital sales strategies including the relevant marketing measures in B2B, B2B2C, B2C and D2C contexts and name their respective advantages and disadvantages
- You are able to analyze the specific challenges of running your own online store as well as selling via digital marketplaces and platforms
- You are able to model the customer journey in B2B and B2C and develop appropriate conversion frameworks
- You are able to analyze and evaluate the user experience with the help of established models
- You are able to explain the difference as well as advantages and disadvantages of different project management and logistics concepts in the development of online stores
- You are familiar with current approaches to linking multiple sales channels (omni-channel retail), in particular brick-and-mortar and online retail, understand these as customer-oriented sales options and can assess their prospects of success on a company-specific basis
- You are familiar with current trends and their influence on the design of manufacturer-retailer-customer relationships such as conversational commerce, buy now pay later, VR/AR or mobile-only