business documents on office table with smart phone and digital tablet and graph financial with social network diagram and man working in the background

Digital Business

Optional focus in Business Administration or Industrial Engineering

The focus for analytical-technically oriented talents


BWL (Business Administration) students with a focus on Digital Business are ideally positioned to accompany digital transformations in companies.

With the shift of customer journeys to digital in both B2B and B2C sectors and the increasing digitalization, automation, and optimization of traditional tasks and work processes, there is a high demand for graduates in the field of Digital Business.

In startups, medium-sized companies, and large corporations, professionals who can master digital purchasing and selling processes, from initiation to conclusion, are in demand.

Studying with a focus on Digital Business prepares you to become an indispensable player in the modern business world.

The digital transformation is fundamentally changing the business world by redefining the connection between humans and technology.

For prospective industrial engineers, focusing on Digital Business offers the chance to develop essential competencies necessary for supporting companies in the implementation and improvement of digitally automated processes.

The ability to automate technical systems while meeting business management requirements increases the value of graduates for companies wanting to optimize their technical processes and digital business operations, such as purchasing and selling processes.

By focusing on Digital Business, you become a central force not only connecting technology and business but also driving automation as a key element in enhancing business success.








Start of study

Usually on October 1 of the respective year

Duration of study

7 semesters regularly


Bachelor of Science in the chosen degree with focus in Digital Business / total 210 ECTS credits


13 weeks per term at the partner company, 10 weeks per term at NORDAKADEMIE

Tuition fee

Paid by the partner company during the standard period of study

Digital Business

Information about the focus

Studying the focus on Digital Business - what does that mean?

Digital Business refers to the comprehensive integration of digital technologies across all business areas, leading to a fundamental change in the way business models and processes function and create value for customers.

In the 4th semester, the focus is on Digital Commerce, followed by the 5th semester, which is dedicated to digital business processes.

In the 6th semester, you will deepen your knowledge in specific areas: Business Administration with a focus on selected aspects of Digital Business and Industrial Engineering with a focus on automation of technical systems.

The 7th semester rounds off the focus with the module Business-IT-Alignment. Here, you learn how to align business processes with the possibilities and limitations of data processing and communication technology.

Overview of the focus modules:

4th Sem.: Digital Commerce

5th Sem.: Digital Business Processes

6th Sem.:

Business Administration: Selected Aspects of Digital Business

Industrial Engineering: Automation of Technical Systems

7th Sem.: Business-IT-Alignment

Graduates who have chosen Digital Business or related majors in study programs such as Business Administration and Industrial Engineering open up a wide range of career perspectives in the dynamic world of digital economy and technology.

They qualify for key positions in areas such as e-commerce, user experience, digital marketing, sales, procurement, media planning, market research, digital consulting, and specifically for industrial engineers in product management, technical sales, operations management, and process optimization.

Through their in-depth knowledge in the integration of digital technologies, they significantly contribute to optimizing the digital business models of companies and developing innovative solutions that meet the future requirements of the market.

These competencies open up versatile and future-proof career opportunities in companies of any kind and size - from start-ups to medium-sized enterprises to global corporations, allowing graduates of both fields of study to benefit equally from developments in the digital economy.

In the Digital Business focus, you will acquire the following key competencies:

  • Understanding of the basic principles and growth factors in Digital Commerce, taking into account technical and economic aspects.
  • Ability to analyze and develop digital business models from an interdisciplinary perspective that includes both technological and business considerations.
  • Competence in developing digital sales strategies and measures for various business models, possibly involving technical solutions.
  • Insight into project management and logistics approaches for online shops, including technical solutions to increase efficiency and address logistical challenges.
  • Knowledge about modern Omni-Channel system approaches.
  • Awareness of current trends in the digital economy and their impact on industry and commerce.
  • Knowledge in the development, implementation, and optimization of automated systems in technical applications.

These competencies prepare you to effectively navigate the digital business world and develop innovative and/or technical solutions.

dual bachelor's degree program

Your direct contact.

Would you like to find out more about the focus on Marketing or do you have any general questions? We will be happy to help you personally:

Direkter Draht

zu unserem Team

Ob die Suche nach dem richtigen Studiengang oder Fragen zur Zusammenarbeit: Unsere Expert:innen haben auf alles eine Antwort. Jetzt Kontakt aufnehmen:


Anette Rostock

Schülermarketing & Vertrieb