Business Psychology

Optional focus in Business Administration

The focus on human behavior within economic systems


NORDAKADEMIE stands out with its unique offering in the field of economic psychology as an optional specialization in the business administration program. This subject combines profound insights into the psychology of human behavior with solid business know-how.

Students who opt for the economic psychology specialization have the opportunity to delve deep into the world of complex economic relationships. They learn how to understand and analyze these by looking not just at numbers and data, but by also considering the human factor.

It's about recognizing how motivation, decision-making, and team dynamics play a role in the real business world and influencing these. In this way, they are prepared to translate theories into practical solutions.

The knowledge gained makes graduates versatile professionals capable of taking on leadership roles in a variety of industries and positions. They can lead in areas such as market analysis, where they predict trends and make recommendations, or in human resource management, where they develop strategies for employee motivation and development.

Through this broad education, students specializing in economic psychology become valuable employees who can drive companies forward. NORDAKADEMIE thus provides an ideal platform for those who want to build their career at the intersection of business and psychology.




People and business




Start of study

Usually on October 1 of the respective year

Duration of study

7 semesters regularly


Bachelor of Science in the chosen degree with focus in Business Psychology / total 210 ECTS credits


13 weeks per term at the partner company, 10 weeks per term at NORDAKADEMIE

Tuition fee

Paid by the partner company during the standard period of study

Business Psychology

Information about the focus

Studying Business Psychology – What does it Mean?

Business Psychology is an interdisciplinary field that deals with human behavior within economic systems and the psychological processes that influence economic decisions. It explores how individual and group psychological dynamics shape the functioning of markets, organizations, and work environments, offering insights into effective strategies for optimizing leadership, marketing, consumer behavior, and corporate culture.

In the fourth semester, the focus is on Work, Organizational and Personel Psychology, laying the groundwork for effective personnel development and leadership within organizations.

The fifth semester then shifts attention to Brand Psychology, to better understand consumer and market behaviors.

In the sixth semester, selected aspects of Business Psychology are addressed, allowing for a deeper understanding of psychological processes in economic contexts.

Finally, the seventh semester is dedicated to Fit and Management Diagnostics, assessing individuals' suitability for certain positions and their management skills.

Additionally, students specializing in this field write their Bachelor's thesis in Business Psychology.

Overview of specialization modules:

4th Sem.: Work, Organizational and Personel Psychology

5th Sem.: Brand Psychology

6th Sem.: Selected Aspects of Business Psychology

7th Sem.: Fit and Management Diagnostics

Graduates of the Business Psychology program have a wide range of career opportunities across various industries.

With their deep understanding of psychological processes in economic contexts, they are particularly valuable in areas such as HR management, where they can act as HR Business Partners, developing strategies for personnel development and leadership. Their expertise in training and employee development makes them sought-after professionals contributing to the promotion and further education of employees.

In project management, they can work as Scrum Masters or in applying agile methodologies, efficiently organizing teams and leading projects to success.

Opportunities also arise in target audience analysis and Data Analysis, where they use their knowledge to analyze customer behavior and adjust marketing strategies.

Students specializing in “Business Psychology” not only acquire basic knowledge in psychology and business administration but also specific skills enabling them to effectively support companies in attracting, retaining, and developing their human resources.

Additionally, they are qualified to advise executive management on conducting in-depth psychological market analyses to better understand customer behavior and make strategic decisions based on it.

In their professional life, graduates often work in personnel or target audience management, where they act as business partners on par with top management. With their strong analytical skills and comprehensive methodological knowledge, they are an indispensable support to executive management. They play a crucial role in shaping corporate culture, increasing employee satisfaction, and thus improving the overall performance of the company.

Their expertise allows them to develop and implement customized solutions for the specific challenges of their company, making them an indispensable part of any modern business.

Specifically, you will acquire the following knowledge and skills:

  • Analyzing target groups and taking the right measures to optimally address them (e.g., in marketing)
  • Measuring, evaluating, and managing the performance and motivation of employees on various dimensions (e.g., social, methodological, and self-regulatory competencies)
  • Applying scientific standards (e.g., APA, Harvard) to communicate empirical studies effectively and transparently
  • Placing competency management in the overall strategic context
  • The ability to recognize individual differences, classify them, and develop measures for personality development
  • You will receive a solid foundation from psychological basic research (e.g., Daniel Kahneman: dual system theory)

What you ideally should bring:

  • Analytical skills
  • Communication skills
  • People orientation
  • Sociability
  • Networked thinking

dual bachelor's degree program

Your direct contact.

Would you like to find out more about the focus on Marketing or do you have any general questions? We will be happy to help you personally:!

Direkter Draht

zu unserem Team

Ob die Suche nach dem richtigen Studiengang oder Fragen zur Zusammenarbeit: Unsere Expert:innen haben auf alles eine Antwort. Jetzt Kontakt aufnehmen:


Anette Rostock

Schülermarketing & Vertrieb