Business Psychology & Human Resource Management

Specifically, you will acquire the following knowledge and skills:

• Analyze target groups and take the right measures to address them optimally (e.g. in marketing).
• Measure, evaluate and control performance and motivation of employees on different dimensions (e.g. social, methodical and self-regulatory competencies)
• Scientific standards (e.g. APA, Harvard) to communicate empirical studies effectively and transparently
• Placing competence management in the overall strategic context
• Competence to recognize and classify individual differences and to develop measures for personal development
• You receive a solid foundation from basic psychological research (e.g. Daniel Kahneman: dual system theory) 

Competencies as Business Partner: Ability to analyze, communication skills, business knowledge, behavioral knowledge, instrument expertise, steadiness.

Source: Gänßlen u.a. (2012), Grundsatzposition des Internationalen Controller Vereins (ICV) und der International Group of Controlling (IGC), www.icvcontrolling.com/fileadmin/Verein/Verein_Dateien/Grundsatzpapier/Grundsatzpapier_DEUTSCH.pdf.

Elective Modules:

• Business Psychology
• Psychology in companies
• Marketing psychology
• Suitability diagnostics

In addition, you will write your bachelor thesis in the field of "Business Psychology and Human Resource Management".

Please note that the language of instruction is German. A C1 level in German is required to study at NORDAKADEMIE.