Master - General Management (2)

General Management

Optional focus in Business Administration

Focus for commercial generalists


The focus on General Management at NORDAKADEMIE offers students an in-depth education in the core areas of business administration. This focus is designed to equip future leaders with a holistic understanding of entrepreneurial challenges.

Business Administration (BA) is an academic subject that deals with the scientific principles of business operations in companies. It covers a wide range of disciplines such as marketing, accounting, finance, and organization, all aiming to enhance the understanding of efficient management and administration of company resources.

General Management, on the other hand, is a specialization within business administration that focuses on the development of advanced, generalist skills and a comprehensive understanding of corporate management. It prepares students to make strategic decisions and oversee complex business processes with the goal of becoming effective leaders.

Students of this focus thus learn advanced elements of finance, digital business models, and international relations in a dynamic business environment.








Start of study

Usually on October 1 of the respective year

Duration of study

7 semesters regularly


Bachelor of Science in the chosen degree with focus in General Management / total 210 ECTS credits


13 weeks per term at the partner company, 10 weeks per term at NORDAKADEMIE

Tuition fee

Paid by the partner company during the standard period of study

General Management

Information about the focus

Studying a Focus on General Management - what Does That Mean?

Business Administration General Management prepares students for strategic thinking, leadership skills, and a deep understanding of business functions. The focus offers a comprehensive insight into various areas to train students as effective managers and decision-makers in different organizations.

In the fourth semester, the focus of this specialization is on International Relations, a crucial field in a globalized world. Here, students learn to understand the complexity of international interconnections.

The fifth semester is dedicated intensively to Financial Business Planning, dealing with the planning and analysis of financial strategies.

The sixth semester then concentrates on selected, yet essential aspects of General Management to sharpen skills in corporate leadership.

In the seventh and final semester, the focus shifts to the topic of Digital Commerce, an area of crucial importance in the face of digital transformation. This teaches how digital technologies revolutionize commerce and how they can be effectively integrated into business strategies.

Additionally, students of this focus write their bachelor's thesis in the area of General Management.

Overview of focus modules:

4th Sem.: International Relations

5th Sem.: Financial Business Planning

6th Sem.: Selected Aspects of General Management

7th Sem.: Digital Commerce

Graduates who have chosen General Management as their focus for their business administration studies open up a wide range of career paths in a broad spectrum of industries and fields.

They can take on important roles in corporate management and strategic planning, engage in organizational development, or make significant contributions in project management.

Opportunities also arise in management consulting, where analytical and strategic skills are essential.

Operations Management, Change Management, and Human Resources offer other exciting areas of application where efficient management and leadership are key. Furthermore, perspectives emerge in financial planning, risk management, quality control, production management, as well as in internal and external communication.

Students focusing on "General Management" acquire the ability to understand complex corporate structures and manage them effectively. They learn how to lead organizations while considering essential management principles, make strategic decisions, and translate those into operational actions.

Furthermore, they gain knowledge in analyzing business models and developing strategies to adapt companies to changing market conditions and secure competitive advantages. They engage in the planning and implementation of business strategies that promote long-term corporate development.

Students will also be equipped to use data analysis for strategic decision-making and develop a profound understanding of the financial aspects of management. They learn how to lead teams, motivate employees, and resolve conflicts.

A special focus is placed on developing leadership qualities in all areas of General Management, preparing students to be successful in various leadership roles. They deal with current management trends, such as digital transformation, sustainability, and international business management.

Through the General Management focus, students acquire comprehensive knowledge and skills that enable them to occupy leadership positions in a variety of sectors and lead companies strategically and operationally successfully.

What you should ideally bring:

  • Strategic analysis competence
  • Effective communication
  • Customer focus
  • Curiosity for innovation
  • Strategic thinking and action

dual bachelor's degree program

Your direct contact.

Would you like to find out more about the focus on Marketing or do you have any general questions? We will be happy to help you personally:

Direkter Draht

zu unserem Team

Ob die Suche nach dem richtigen Studiengang oder Fragen zur Zusammenarbeit: Unsere Expert:innen haben auf alles eine Antwort. Jetzt Kontakt aufnehmen:


Anette Rostock

Schülermarketing & Vertrieb